Strategic briefing paper Case Study Example | Topics and Well Written Essays - 500 words

Strategic briefing physical composition - Case Study ExampleAnalyzing the history of Euro Disney, one can draw connections between the financial issues of Euro Disney and its name, which its bosses were squeeze to change from Euro Disney to Disneyland Paris because people in Europe linked a word euro with business and finance. In addition, the company was also forced to overturn an alcohol ban as French admired drink and thus, it led to a huge bank bailout in the 90s. The company had also difficult relations with its staff, which protested against a payment freeze and went on striking and marching through the park that caused the first ever cancellation of the storied daily parade (Losing the magic How Euro Disney became a nightmare, 2010). One of the ways out of such complicated situations is the project about recapitalization in order to improve Euro Disney financial position. It will also enable the company to incubate making investments in the resort thus increasing the gue st experience. In addition, shareholders will have the probability to purchase shares issued in the debt conversion and the companys debt will fall taking Euro Disneys balance sheet from a negative to positive equity position. Disney finance director states, that such operation will strengthen Euro Disney, non de- listing it from the stock market (Holton, 2014).For Disneyland Paris it is essential to formulate a new strategy by setting fresh goals and values, search for the new resources and capabilities, and revise the companys structure and system. For this purpose, the company should realise how its current structure drives competition, whether it is a changing customers demand, changing prices or certain technological change. With the help of symptomatic strategic capability that may be performed by means of value chain analysis or SWOT analysis, the company would consider the development of its availabilities. Besides, the